by Ben Molfetta | Sep 19, 2014
If you sell products to consumers, then you know that Christmas is critically important for sales. So when should you start your online advertising campaigns, such as Pay-per-Click (PPC), to promote products for Christmas? The answer, according to the data referenced...
by Ben Molfetta | Sep 17, 2014
When it comes to social media marketing platforms for small and mid-sized businesses, Facebook often makes sense as part of the mix. Facebook offers a number of benefits; it can help you get your name and product exposed to larger audiences, it can help drive traffic...
by Ben Molfetta | Sep 11, 2014
Are you committed to using social media as part of your online marketing strategy? If you are (and you should be), you shouldn’t just use the same standard message when you share your content across social networking platforms. Each one works differently – and how you...
by Ben Molfetta | Sep 9, 2014
You are probably on LinkedIn, especially if you’re a B2B company. If you’re not, the first step is to sign up – now! LinkedIn has a 3X higher visitor-to-lead conversion rate than Twitter or Facebook, and is the preferred social network for business professionals. It...
by Ben Molfetta | Sep 3, 2014
For online marketing to produce desired results and a positive return on investment, businesses must commit to it for the long-term. Online marketing represents a new paradigm; it is a new normal. And it is a journey. Sustainable results will not come in a week or...
