by Ben Molfetta | Mar 19, 2015
Creating and implementing a social media plan should be a core component of your online marketing strategy. Doing so lets you reach new audiences and interact with them on a personal level. Strategic social media activity also complements search engine optimization...
![What You Need to Know about #Hashtags [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2015/03/Hashtag1-1.png)
by Ben Molfetta | Mar 5, 2015
You know the hashtag. It’s the # sign before phrases or words, usually on social media (although sometimes you’ll see it on a T-shirt or a blog title…like this one!). Their purpose on social media is to categorize content and connect people who are talking about the...
by Ben Molfetta | Feb 27, 2015
When we made a business decision to specialize in online marketing five years ago, we also made a bet that Search Engine Optimization (SEO) would evolve from being “technical-driven” to “marketing-driven”. As marketing strategists, we believed producing valuable,...
by Ben Molfetta | Feb 25, 2015
Content marketing is an integral part of any online marketing strategy for two reasons: It connects with, educates, and nurtures your target audience/customers. It enhances search engine results pages (SERPS). But blogging, articles, and other types of written content...
by Ben Molfetta | Feb 19, 2015
How much attention does your social media strategy devote to LinkedIn? There are many reasons to build your business’s presence on the social network designed for working professionals. For one, the average user’s income is $83,000, according to the platform’s product...
