You know how important a strong Internet presence is for your company – there’s no doubt that most businesses must do a good job of marketing themselves online! So is it time to jump in with both feet? Go full speed ahead? No! It is absolutely critical when entering...
A multi-channel approach is critical to the success of any online marketing plan. Guided by analytics, businesses should use a variety of platforms to successfully promote themselves and their ideas. When effectively combined, social media, online/social advertising,...
Do you have a mobile friendly version of your website? In 2014, mobile hit its tipping point: half of people accessing the Internet were doing it from a mobile device (smartphones, tablets, etc.). Now that we’re into 2015, that trend is only increasing. It’s now...
Online marketing offers access to an unprecedented amount of analytical data. The ability to closely monitor key performance metrics, in real-time, allows us to fine-tune search engine optimization (SEO) practices, test email campaigns, adjust online advertising...
Many businesses now use pay-per-click (PPC) advertising as part of an online marketing strategy to generate traffic and inbound leads. PPC is a great way to enhance your business’s visibility, especially if you’re not on the first page for organic search results. You...
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