Online Marketing Articles

Positioning StrategyPotential buyers are increasingly evaluating available choices online. If you don’t do a good job of presenting yourself when prospects do find you online, then you likely won’t even get a chance to compete for their business.

To be successful online, you must commit to becoming a content developing organization. Fresh, relevant, and compelling content is central to online marketing success.

SEO is the process of maximizing the visibility of an organization's online content (e.g. web site, blog, video, etc.) in a search engine's "organic" (unpaid) results.

To get maximum impact from your online marketing activities, they must support every phase of the business development process.

There has been a lot of hype about social media over the past several years. And a lot of skepticism and debate amongst business owners about the value of social media as it relates to driving revenue growth.

Online marketing has become a critical part of the business development function for most organizations. In the early days of the Internet, having a web presence was a “nice to have” – it’s now a business imperative.

Simply put, online marketing is the use of appropriate, available tools (web sites, blogs, social networks, marketing automation, analytics) to offer relevant content in order to engage in value based conversations with communities of interest (prospects, customers, influencers, evangalists, etc.).

Jumping in with both feet and getting started with online marketing is commendable. But it's also a good way to spin your wheels and spend money needlessly.

Marketing and sales efforts must be systemized in order to continually generate qualified leads and consistently close as many of those leads as possible.

A healthy sales pipeline is crucial to predictable and sustainable growth. If leads aren’t consistently being generated, even during good times, it puts a tremendous strain on the business.