TIMELY Online Marketing INSIGHTS
Online Marketing and Sales Must Work Together to Close
Business owners often tell me if they can just get in front of a prospect, they’ll almost always “close the sale.” But in this day and age, you will have a hard time getting in front of them if you don’t have a strong online presence. If they search online and don’t...
Businesses Are Using Social Marketing to Get Ahead: Are You?
We know in this age of “digital disruption” that staying up to date with technology is essential to running a successful business. For small and mid-sized businesses, taking advantage of digital platforms is crucial to staying competitive and leveling the playing...
Social Selling Is an Avenue Worth Exploring
Social selling. It’s a term that will almost certainly split any team into two distinct groups. Those that believe in the power of turning to social media to foster business relationships, and those that would rather stick with the tried and true methods of sales....
Distributors Beware: Online Companies (Like Amazon) Are Changing the Rules
If you are a distribution company, I encourage you to read the article on CNBC.com, “Amazon juggernaut sets its sights on its next victim: The middleman”. It describes how distributors are being squeezed by companies like Amazon because “sales in general are going to...
The Very Real Impact of Online Reviews [Infographic]
Are you actively seeking out online reviews for your business? If not, you should be. People believe in the authenticity of reviews, and your prospective customers are forming opinions based on what others are saying on the internet – opinions that have a direct...
A Guide to Success with Google AdWords [Infographic]
Google AdWords is an important online advertising tool that can help your business get visibility and generate leads – even if you’re not organically ranking on the first page of Google! When you use AdWords, your ad will show up when people use keywords to search for...
Make Social Selling a Fundamental Part of Your Business Development Strategy
The importance of social media in influencing perceptions during the buying journey continues to increase, with 75% of B2B buyers using social media to research products or services they are interested in. Prospects are using their social networks in a range of ways...
6 Online Marketing Building Blocks
The age of digital disruption is rapidly changing the habits of both buyers and businesses – including how they interact with each other. Based on various studies, today’s typical buying journey has a significant online component – anywhere from 50% to 100% of the...
4 Ways Technology Will Enhance Your “Customer’s Journey”
The rapidly changing technological landscape is causing “digital disruption” and has changed the habits of buyers – compelling companies to adapt and shift the way we all do business. Studies show that up to 60% of a buyer’s decision-making journey occurs online,...