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Your Website: Critical to Online Marketing Success

Your Website: Critical to Online Marketing Success

In the early days of the Internet, a website was a "nice to have" and nothing more than an electronic brochure. How things have changed! Your website is now critical to your online marketing success, and must be optimized to do a number of things. Communicate Your...

Online Marketing – Think Strategically

Online Marketing – Think Strategically

There’s no question in this day and age you must have a strong online presence and take advantage of readily available online tools to grow your business.  However, there is is so much information, and for that matter misinformation, about this subject. The key is to...

What Is Online Marketing?

What Is Online Marketing?

What is online marketing - and why should you care? Simply put, online marketing is the use of appropriate, available electronic tools to make sure your business gets found, to build credibility with qualified prospects, to have the best possible chance of closing a...

Marketing is Misunderstood

Marketing is Misunderstood

If you ask 10 people to define marketing, you’ll get 10 different answers. So let’s start with what marketing is NOT: something you cut from the budget when your results are below plan, a creative process, advertising, black magic, a necessary evil....and DEFINITELY...

Free Online Marketing Self-Audit

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