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What is Pinterest?

What is Pinterest?

What is Pinterest? It seems new social media platforms are emerging daily. One that is receiving considerable attention, and credibility from a business standpoint, is Pinterest.   Pinterest is a photo sharing site that has started to gain the momentum of a social...

With Online Marketing…Content is King

With Online Marketing…Content is King

When people hear the term online marketing, they typically think of tools such as web sites, email distribution systems or social networking platforms like Facebook and Twitter. These are certainly important elements of online marketing. But the key to online success...

Can Social Media Really Help Me Grow My Business?

Can Social Media Really Help Me Grow My Business?

There's been a lot of hype about social media over the past several years. And a lot of skepticism and debate amongst business owners regarding the merits of social media as it relates to driving revenue growth. We hear the comments; “I don’t want to tweet about what...

Search Engine Optimization: The Basics

Search Engine Optimization: The Basics

Job one for any online marketing strategy is to get found. This requires well thought out and executed Search Engine Optimization (SEO) activities based on principles established by search engines; primarily Google, Yahoo and Bing.  The search engines require you to...

Your Website: Critical to Online Marketing Success

Your Website: Critical to Online Marketing Success

In the early days of the Internet, a website was a "nice to have" and nothing more than an electronic brochure. How things have changed! Your website is now critical to your online marketing success, and must be optimized to do a number of things. Communicate Your...

Online Marketing – Think Strategically

Online Marketing – Think Strategically

There’s no question in this day and age you must have a strong online presence and take advantage of readily available online tools to grow your business.  However, there is is so much information, and for that matter misinformation, about this subject. The key is to...

What Is Online Marketing?

What Is Online Marketing?

What is online marketing - and why should you care? Simply put, online marketing is the use of appropriate, available electronic tools to make sure your business gets found, to build credibility with qualified prospects, to have the best possible chance of closing a...

Marketing is Misunderstood

Marketing is Misunderstood

If you ask 10 people to define marketing, you’ll get 10 different answers. So let’s start with what marketing is NOT: something you cut from the budget when your results are below plan, a creative process, advertising, black magic, a necessary evil....and DEFINITELY...

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