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8 Reasons Why You Must Be Active on Social Media

8 Reasons Why You Must Be Active on Social Media

Business owners and executives often ask if social media is really necessary for business development purposes. The answer is an unequivocal “yes”. Here are eight reasons why you should make social media an integral component of your online marketing mix. Brand...

The Case for Lead Nurturing

The Case for Lead Nurturing

Your online marketing strategy must support each element of the business development process, including when prospects are in the “investigation phase”. The best way to increase close rates and shorten sales cycles is to educate prospects while they are researching...

How to Use Online Marketing to Optimize Your Customer Base

How to Use Online Marketing to Optimize Your Customer Base

An effective online marketing strategy must include all elements of the business development process, including post-sales. However, most businesses simply do not pay enough attention to one of their most valuable assets – their customer base. Maintaining consistent...

12 Must-Do’s for Email Marketing Success

12 Must-Do’s for Email Marketing Success

Email is still one of the most effective online marketing tools for generating leads, nurturing prospects, and staying connected with existing customers. When used effectively, targeted emails will enhance relationships with prospects and customers by providing timely...

Introduction to Online Marketing [Slideshow]

Introduction to Online Marketing [Slideshow]

The buying process is fundamentally changing. Whether you are a B2C or B2B company, people are searching online to find businesses that offer what you sell. As a result, a strong online presence is becoming an increasingly essential component of every organization’s...

A Framework for Online Marketing Success

A Framework for Online Marketing Success

To derive maximum business impact - increased revenue growth and profits - online marketing activities must support an organization’s end-to-end business development process.  A well-conceived and executed end-to-end business development process; Generates inbound...

Why Google+ Is Important For Your Business

Why Google+ Is Important For Your Business

In order for your business to optimize your Google ranking, you need to make sure your Google Places and Google+ business profiles are up to date and optimized.   Google Places for Business When a potential customer is searching for a product or service online,...

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