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Why Blogging is Good for Your Business

Why Blogging is Good for Your Business

In order for your online marketing efforts to produce tangible results, you must commit to developing a content strategy and to becoming a content developing organization. Blogging is central to an effective online content strategy. Does your business have a company...

6 Lessons to Make the Most of LinkedIn – Inc.

6 Lessons to Make the Most of LinkedIn – Inc.

LinkedIn is a popular social network that is targeted primarily to business professionals. It’s ideal for B2B networking in particular, but everyone can benefit from properly leveraging their LinkedIn presence. You may already be using LinkedIn. But are you using it...

4 Ways to Maximize Email Marketing Results [Infographic]

4 Ways to Maximize Email Marketing Results [Infographic]

Email marketing, when executed strategically, is a very effective communication vehicle within the online marketing mix. Many business owners and executives are skeptical about the power of email marketing. However, study after study confirms it is still one of the...

8 Reasons Why You Must Be Active on Social Media

8 Reasons Why You Must Be Active on Social Media

Business owners and executives often ask if social media is really necessary for business development purposes. The answer is an unequivocal “yes”. Here are eight reasons why you should make social media an integral component of your online marketing mix. Brand...

The Case for Lead Nurturing

The Case for Lead Nurturing

Your online marketing strategy must support each element of the business development process, including when prospects are in the “investigation phase”. The best way to increase close rates and shorten sales cycles is to educate prospects while they are researching...

How to Use Online Marketing to Optimize Your Customer Base

How to Use Online Marketing to Optimize Your Customer Base

An effective online marketing strategy must include all elements of the business development process, including post-sales. However, most businesses simply do not pay enough attention to one of their most valuable assets – their customer base. Maintaining consistent...

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