TIMELY Online Marketing INSIGHTS
Increasing LinkedIn Engagement for Businesses
LinkedIn is a crucial social network for business, particularly for B2B companies. You are likely already using it to connect with other professionals in your field, associates, and potential clients. If you want to improve how engaged others are with you on LinkedIn,...
The Beginner’s Guide to Blogging for Business: What to Write About?
You know you need to be active online to grow your business. You know that consistently generating quality content is absolutely essential for being found on search engines, and for building credibility with your potential customers. You probably even know that a blog...
Online Advertising – Part of the Online Marketing Mix
An online marketing strategy should include various tactics that work seamlessly together to increase an organization’s visibility and credibility. Online advertising is a piece of the online marketing puzzle that would benefit most businesses. Online advertising...
5 Things to Know about Link Building (Hint: It’s Not the Same as Content Marketing)
Link building is a crucial component of any online marketing strategy. When other websites link to your website, it sends important signals to Google (and other search engines) that your website is credible, authoritative, and relevant. Link building, or off-page...
5 Types of Content That Increase Close Rates
An optimized website with regularly updated content will help your business get found by search engines. But not every piece of content should be published for the purposes of getting found online. Content that informs and converts visitors must be carefully...
What’s in a Domain Name? 4 Vital Tips [Infographic]
Your website is absolutely central to your online marketing activities. Your website address, or domain name, is the equivalent of online real estate. As with any physical asset, the key is location, location, location. If you are developing a new site for your...
Don’t Let a Website Redesign Demolish Your SEO Rankings: 3 Key Tips
You are evaluating your online marketing efforts and the first thing that becomes obvious is that your website is outdated. It was designed three, five, maybe ten years ago – which is a long time when you consider how quickly the Internet evolves. Your website needs a...
Making Money from Google AdWords
Google AdWords (Pay per Click) can be a very effective lead generation tool for many businesses. We always evaluate whether it makes sense within an online marketing strategy – and it often does: seasonal businesses, high volume items, niche products or services,...
Alert! New Anti-Spam Legislation in Canada (And How It Affects Your Email Marketing)
On July 1, 2014, new anti-spam legislation will be enforced in Canada. Called “Canada’s Anti-Spam Legislation” (CASL), this new legislation drastically changes how businesses can communicate to customers, particularly through email marketing. It will apply to any...