TIMELY Online Marketing INSIGHTS
The Beginner’s Guide to Blogging for Business: Do I Really Need Images (and What About Copyright)?
You know you need to have a strong online marketing strategy to grow your business. You know that consistently generating quality content is absolutely essential for being found on search engines, and for building credibility with your potential customers. You...
Never Forget: Online Marketing IS Marketing!
Even though online marketing provides a new set of tools and mechanisms to drive revenue growth, it does not mean that Marketing 101 principles should be abandoned. In fact, these principles are every bit as important today for long-term success. Here are some...
Social Media Rules of Engagement
Social media is an essential element of the online marketing mix. If for no other reason, companies must engage in social media because it impacts search engine results. Other benefits derived by being active on social networks are: more engagement with prospects and...
Why Your Online Marketing Strategy Must Include Visual Content [Infographic]
A successful online marketing content strategy must involve more than just words on a web page. Standard, text-based website content is, of course, absolutely essential; but, there are other types of content, in particular visual, that must be included in your online...
Why Google+ Local Is Important [Infographic]
Mobile search is booming. When people look for local businesses on their mobile devices, Google provides relevant results with reviews, photos, contact information, directions and a web site link. Businesses should set up and manage their Google listing to ensure they...
The Beginner’s Guide to Blogging for Business: How to Write Killer Headlines
You know you need to have a strong online marketing strategy to grow your business. You know that consistently generating quality content is absolutely essential for being found on search engines, and for building credibility with your potential customers. You...
5 Reasons Why Your AdWords Campaign Isn’t Working
As a business owner you may be running Google PPC (pay-per-click) advertising as part of your online marketing activities, but is it working for you? AdWords can kick start traffic to your website and increase business leads but it can also be a significant expense if...
5 Search Engine Optimization Trends You Need to Know
Optimizing your website for search engines is one of the most important parts of an effective online marketing strategy. If search engines don’t rank your website well, potential customers will not find your business online through search – and to those prospects, you...
How to Set Up Google Authorship (And Boost Your SEO!)
Search engine optimization (SEO) is essential for being found online by your prospects. While there are many ways to improve your search engine rankings and conversion rates, using Google Authorship has quickly become one of the most important tactics. What is Google...