TIMELY Online Marketing INSIGHTS
What Is Online Marketing?
There are many terms – Internet marketing, digital marketing, social media marketing – and definitions when it comes to online marketing. We use the following definition: Online marketing is using appropriate, available tools and offering relevant content to engage in...
Are You Optimizing Your Content for Search Engines?
If you have been following our blog, you know that every organization needs to consistently publish quality, relevant content online to have success with Internet marketing. This imperative is continually reinforced by Google updates, as Google increasingly alters its...
Search Engine Optimization Basics [Infographic]
You have probably heard the term “SEO” mentioned a lot lately. And you have likely come to realize if you are not showing up on page one for important searches – searches your prospects are doing to find companies like yours – you are likely missing out on sales...
Why Mobile Needs to Be a Central Part of Your Online Marketing Strategy [Infographic]
When you created your online marketing strategy, you were probably envisioning people seeing your website, your content, your ads, and your social media via their desktop computers. Five years ago, that would have been true for the majority of viewers. Today, however,...
3 Important Statistics Every B2B Business Needs to Know
B2B businesses invest in various tactics to generate leads and drive sales; search engine optimization, tradeshows, advertising in industry publications, online advertising, cold calling, referrals… What is often missing is the ability to develop value-based...
Social Media: Monitoring, Measuring, and Analyzing Your Efforts
Not sold on social media yet? Here are 8 reasons why you must be active on social media and 4 benefits of successful social media marketing. Once you have developed a social media strategy and begun to implement it, you must assess the success of your efforts and...
Top 4 Business Benefits of Online Content Creation
Central to all online marketing activities is fresh, relevant, and compelling content. To be successful online, businesses must commit to becoming content publishing organizations. According to Anne Handley of MarketingProfs: “When content became king, marketers...
New Changes to Google Authorship Appearance on Search Results
Nothing ever remains static in the world of online marketing; it’s important to keep up with ongoing changes to ensure you are optimizing your online marketing efforts. Case in point: Google’s recent announcement that the photos on search results for those using...
Why You Need Online Reviews to Boost Your Bottom Line [Infographic]
Did you know that 81% of buyers are researching larger purchases online before making a buying decision? Did you know that 90% of respondents to a survey by Dimensional Research claimed that reading positive online reviews influenced their buying decision? Did you...