by Ben Molfetta | Jan 28, 2025
Making smart investments in digital marketing is essential for small and medium-sized businesses (SMBs) since going online is undoubtably the primary way buyers discover, learn about, and compare product and service offerings. With consumers becoming increasingly...
by Ben Molfetta | Sep 21, 2024
Your prospects are using online research to educate themselves about their buying options. An important part of their evaluation is your online presence. If prospects can’t find you online, or if the information you provide online does not clearly distinguish...
by Ben Molfetta | Mar 7, 2024
The buying process has fundamentally changed. Gone are the days of the uninformed prospect. In their place we have the savvy buyer – many of whom have done their research online, have become familiar with your products or services, and now turn to you for validation....
by Ben Molfetta | Feb 20, 2024
Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business....
by Ben Molfetta | Feb 11, 2024
“How long will it take to get results? How long will before I get a return on investment?” These are questions I commonly get from business owners who are considering an investment in online marketing. That’s completely understable. All of us want to make sure...
by Ben Molfetta | Feb 3, 2021
There is no question that in this age of the digital buyer businesses must have a strong online presence and take advantage of readily available, powerful online marketing technologies. However, there is so much information, and for that matter misinformation, about...
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