Understanding the modern B2B buyer’s journey has become essential for sales performance and revenue growth. Buyers research solutions, evaluate vendors, and compare options through digital channels well before they decide to speak with sales representatives. According...
As large language models reshape how buyers research solutions online, you may find yourself with an issue. Your website ranks well in traditional search yet remains invisible in AI-generated answers. How does that happen? Before jumping to conclusions, it helps to...
Making smart investments in digital marketing is essential for small and medium-sized businesses (SMBs) since going online is undoubtably the primary way buyers discover, learn about, and compare product and service offerings. With consumers becoming increasingly...
Your prospects are using online research to educate themselves about their buying options. An important part of their evaluation is your online presence. If prospects can’t find you online, or if the information you provide online does not clearly distinguish...
The buying process has fundamentally changed. Gone are the days of the uninformed prospect. In their place we have the savvy buyer – many of whom have done their research online, have become familiar with your products or services, and now turn to you for validation....
Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business....
