We encourage you to watch a video by Simon Sinek titled “How Great Leaders Inspire Action”. Sinek is a motivational speaker who teaches how you can inspire people who share your core values and beliefs. The takeaway from this 18 minute presentation is that “People...
A very effective way to boost your visibility and credibility, and ultimately inbound leads, is by making infographics part of your online marketing content strategy. So what is an infographic? It is a visual representation of information or a concept. Also referred...
You are probably using LinkedIn to connect with other professionals. It’s an ideal B2B networking tool, and should be an integral part of your online marketing strategy if you sell to other businesses. The most important thing to remember is that people on social...
Online marketing isn’t easy. But we want to let you in on some key insights that small business owners, like you, may not be aware of. If you want your online marketing efforts to generate meaningful business results, you’ll be way ahead of competitors if you...
Should you or shouldn’t you? That is the question. For most small and mid-sized businesses, the answer is: you should. Twitter is no longer just a social network for famous people to stay in the spotlight or for people to share insignificant information like what they...