Online marketing isn’t easy. But we want to let you in on some key insights that small business owners, like you, may not be aware of. If you want your online marketing efforts to generate meaningful business results, you’ll be way ahead of competitors if you...
Should you or shouldn’t you? That is the question. For most small and mid-sized businesses, the answer is: you should. Twitter is no longer just a social network for famous people to stay in the spotlight or for people to share insignificant information like what they...
Most businesses have a difficult time effectively managing interactions with prospects, converting those prospects into customers, and optimizing relationships with their existing customers. Maximizing Close Rates Following-up with qualified leads is often done in a...
When developing marketing or business development systems, you must consider how to influence prospects so they make decisions in your favour. In Influence: The Psychology of Persuasion (Cialdini) and Yes (Goldstein, Martin and Cialdini), Robert Cialdini examines how...
Prospect analysis, or knowing what’s important to our prospects when they’re making a buying decision, is critical to becoming marketing driven. “If you want to know why John Smith (or Jane Smith) buys what John Smith buys, you’ve got to see the world through John...
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