You are evaluating your online marketing efforts and the first thing that becomes obvious is that your website is outdated. It was designed three, five, maybe ten years ago – which is a long time when you consider how quickly the Internet evolves. Your website needs a...
Google AdWords (Pay per Click) can be a very effective lead generation tool for many businesses. We always evaluate whether it makes sense within an online marketing strategy – and it often does: seasonal businesses, high volume items, niche products or services,...
On July 1, 2014, new anti-spam legislation will be enforced in Canada. Called “Canada’s Anti-Spam Legislation” (CASL), this new legislation drastically changes how businesses can communicate to customers, particularly through email marketing. It will apply to any...
Email marketing is a powerful tool within an online marketing infrastructure – yet it rarely gets the credit it deserves. A strong email campaign can nurture leads, influence the buying process, increase close rates, generate repeat sales, and optimize customer...
One of the biggest mistakes we see with small and mid-sized businesses, as it relates to online marketing, is they don’t realize they must engage in relentless, on-going activity to drive meaningful business results. Many are under the impression that if they just...
