Once upon a time, B2B buying used to begin with a conversation. Sales teams made calls, asked questions, and controlled the flow of information. Today, buyers initiate contact only after they’ve already decided whether a vendor belongs on their shortlist. Nearly 70%...
As Yogi Berra once said, it’s “déjà vu all over again” when it comes to AI Search. In the early days of Search Engine Optimization (SEO), experts claiming to have secret formulas to manipulate Google and quickly move websites to the top of search results came out of...
Background Information The client, a provider of custom benefits plans for mid-sized employers, sells their products through advisors who work directly with business owners and executives. Despite the client’s service levels and offerings being superior to those of...
Background Information The client company provides market research services for organizations around the world. Most of its new business opportunities came from industry contacts and prior personal relationships. In order to grow revenues, the company had to...
A VP of Operations clicks your link on their phone. They’re in between meetings, skimming for options and half ready to engage. But the site takes just a little too long to load, the headline doesn’t fit the screen, and the image is too big. The experience feels… off....
