Online marketing offers access to an unprecedented amount of analytical data. The ability to closely monitor key performance metrics, in real-time, allows us to fine-tune search engine optimization (SEO) practices, test email campaigns, adjust online advertising...
When we made a business decision to specialize in online marketing five years ago, we also made a bet that Search Engine Optimization (SEO) would evolve from being “technical-driven” to “marketing-driven”. As marketing strategists, we believed producing valuable,...
Social media is critical to online marketing success. The strategic use of different social platforms can significantly expand your company’s reach, giving you access to new audiences. Twitter is one of the best social media tools for achieving this goal. Almost half...
As yet another year comes to a close, it is a good time to think about priorities for 2015. We encourage you to make online marketing one of those priorities; having a strong online presence is only going to become more critical to your long-term success. If you...
Search engine optimization (SEO) is an extremely important element of any successful online marketing strategy. However, the way you go about making sure you are found online when people search for what you do has changed over the years. It used to be a...