Online marketing success requires open, honest and transparent dialogue between businesses and their communities of interest. People won’t hesitate to complement or call out a business online, so you need to be aware of what is being said. You need to weigh in on...
Video has become an essential part of any online marketing strategy. Videos attract and engage prospective customer and studies show that search engine rankings and conversion increases when web pages contain videos. But how do you make videos that are compelling to...
Is your organization using infographics? Infographics are the best way to convey complicated information in an easy-to-consume manner. They are one of the most popular types of visual content online because they are appealing, straightforward, and (usually) provide...
Are you using online marketing to generate inbound leads? More and more businesses are investing in creating blogs, engaging in social networking, optimizing their websites, and executing other online marketing activities with the overriding objective of generating...
For online marketing to produce desired results and a positive return on investment, businesses must commit to it for the long-term. Online marketing represents a new paradigm; it is a new normal. And it is a journey. Sustainable results will not come in a week or...