#TechnologyAndStuff: Why Your Company Needs to be Human

Online marketing success requires open, honest and transparent dialogue between businesses and their communities of interest. People won’t hesitate to complement or call out a business online, so you need to be aware of what is being said. You need to weigh in on...

6 Reasons Why Videos Can Boost Your Content Strategy

Video has become an essential part of any online marketing strategy. Videos attract and engage prospective customer and studies show that search engine rankings and conversion increases when web pages contain videos. But how do you make videos that are compelling to...

10 Rules for Creating Amazing Infographics [Infographic]

Is your organization using infographics? Infographics are the best way to convey complicated information in an easy-to-consume manner. They are one of the most popular types of visual content online because they are appealing, straightforward, and (usually) provide...

Online Marketing: Just Do It!

For online marketing to produce desired results and a positive return on investment, businesses must commit to it for the long-term. Online marketing represents a new paradigm; it is a new normal. And it is a journey. Sustainable results will not come in a week or...