TIMELY Online Marketing INSIGHTS
Marketing Automation: A Critical Piece of the Online Marketing Puzzle
Most businesses have a difficult time effectively managing interactions with prospects, converting those prospects into customers, and optimizing relationships with their existing customers. Maximizing Close Rates Following-up with qualified leads is often done in a...
6 Ways to Influence the Sale
When developing marketing or business development systems, you must consider how to influence prospects so they make decisions in your favour. In Influence: The Psychology of Persuasion (Cialdini) and Yes (Goldstein, Martin and Cialdini), Robert Cialdini examines how...
What is Important to Your Prospect
Prospect analysis, or knowing what’s important to our prospects when they’re making a buying decision, is critical to becoming marketing driven. “If you want to know why John Smith (or Jane Smith) buys what John Smith buys, you’ve got to see the world through John...
Seek First to Understand
The next step in marketing system development is to create a Positioning/Differentiation Strategy for each target segment. The Positioning/Differentiation Strategy dictates how you will present yourself in your chosen market segments, and how you will clearly...
Close the Sale
Business owners and executives often tell us if they can just get in front of a prospect, they’ll almost always “close the sale”. Based on our experience, people tend to overestimate their close rate success. Most businesses don’t even measure close rates, but if they...
Plan if You Want to Grow Your Business
When business owners and executives ask us which marketing tactics work best; advertising, direct marketing, internet marketing, trade shows, etc., our response is to ask them about their growth objectives. What do growth objectives have to do with marketing? The...
Online Marketing: Getting Started
Online marketing has become foundational to all business development activities. Going forward, all effective marketing initiatives will have an online component. It’s the “new normal”. Simply put, online marketing is the use of appropriate, available electronic tools...
What is Pinterest?
What is Pinterest? It seems new social media platforms are emerging daily. One that is receiving considerable attention, and credibility from a business standpoint, is Pinterest. Pinterest is a photo sharing site that has started to gain the momentum of a social media...
With Online Marketing…Content is King
When people hear the term online marketing, they typically think of tools such as web sites, email distribution systems or social networking platforms like Facebook and Twitter. These are certainly important elements of online marketing. But the key to online success...