TIMELY Online Marketing INSIGHTS
Making Money from Google AdWords
Google AdWords (Pay per Click) can be a very effective lead generation tool for many businesses. We always evaluate whether it makes sense within an online marketing strategy – and it often does: seasonal businesses, high volume items, niche products or services,...
Alert! New Anti-Spam Legislation in Canada (And How It Affects Your Email Marketing)
On July 1, 2014, new anti-spam legislation will be enforced in Canada. Called “Canada’s Anti-Spam Legislation” (CASL), this new legislation drastically changes how businesses can communicate to customers, particularly through email marketing. It will apply to any...
7 Email Marketing Myths Debunked [Infographic]
Email marketing is a powerful tool within an online marketing infrastructure – yet it rarely gets the credit it deserves. A strong email campaign can nurture leads, influence the buying process, increase close rates, generate repeat sales, and optimize customer...
If You Build It… They May Not Come
One of the biggest mistakes we see with small and mid-sized businesses, as it relates to online marketing, is they don’t realize they must engage in relentless, on-going activity to drive meaningful business results. Many are under the impression that if they just...
You Need an Online Marketing Plan
Just because online marketing makes available a new set of tools for engaging target audiences, it does not mean that tried and proven “Marketing 101” principles should be abandoned. Online Marketing success, as with the success of marketing in general, requires a...
Why It Makes Sense to Hire a Digital Marketing Agency [Infographic]
Although the fundamentals of marketing never change, the Internet provides countless new tools to reach different target markets and increase market share. As a result, online marketing should be an integral part of any organization’s business development process....
The Critical Role of Online Marketing Analyst
Analytics is critical to online marketing success; a recent Forbes article has pegged 2014 as the year of digital marketing analytics. Once a web site is built, or social networks are put in place, the work has just begun. On-going analysis of results, and refinement...
10 Tips to Optimize Your Twitter Profile
When you promote your brand and interact with your customers on social media networks, like Twitter, it is essential to strategize before you act. Rather than simply jumping into social media with both feet, smart businesses step back, plan, and use appropriate...
Online Advertising 101
Many online advertising opportunities are available to increase your organization’s visibility, website traffic, and inbound leads. Online advertising complements other online marketing activities, and can be especially helpful in filling a void while search engine...