by Ben Molfetta | Feb 26, 2014
When you promote your brand and interact with your customers on social media networks, like Twitter, it is essential to strategize before you act. Rather than simply jumping into social media with both feet, smart businesses step back, plan, and use appropriate...
by Ben Molfetta | Nov 15, 2013
Unconvinced by the return on investment of social media marketing? Many small business owners are. Here are 4 important outcomes you can expect from strategic small business social media efforts. 1. Easy engagement Social media channels make it easy to engage...
by Ben Molfetta | Oct 25, 2013
LinkedIn is a popular social network that is targeted primarily to business professionals. It’s ideal for B2B networking in particular, but everyone can benefit from properly leveraging their LinkedIn presence. You may already be using LinkedIn. But are you using it...
by Ben Molfetta | Oct 15, 2013
Business owners and executives often ask if social media is really necessary for business development purposes. The answer is an unequivocal “yes”. Here are eight reasons why you should make social media an integral component of your online marketing mix. Brand...
![20 LinkedIn Do’s and Don’ts [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2013/08/linkedin-1.png)
by Ben Molfetta | Aug 29, 2013
You are probably using LinkedIn to connect with other professionals. It’s an ideal B2B networking tool, and should be an integral part of your online marketing strategy if you sell to other businesses. The most important thing to remember is that people on social...
![To Tweet or Not to Tweet? [Slideshow]](https://coreonlinemarketing.com/wp-content/uploads/2013/08/twitter-1.png)
by Ben Molfetta | Aug 22, 2013
Should you or shouldn’t you? That is the question. For most small and mid-sized businesses, the answer is: you should. Twitter is no longer just a social network for famous people to stay in the spotlight or for people to share insignificant information like what they...
