by Ben Molfetta | Aug 21, 2015
Social media is a critical element within an online marketing strategy as these networks can be used to create brand awareness and credibility. Two social networks that have been receiving more attention lately are Instagram and Pinterest. These are photo- and...
by Ben Molfetta | May 7, 2015
In the digital age, advertising on social networks is a crucial element to any successful online marketing strategy. Business-focused networks such as LinkedIn offer promotional opportunities; however, it is becoming more important for small- and medium-sized...
![What You Need to Know about #Hashtags [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2015/03/Hashtag1-1.png)
by Ben Molfetta | Mar 5, 2015
You know the hashtag. It’s the # sign before phrases or words, usually on social media (although sometimes you’ll see it on a T-shirt or a blog title…like this one!). Their purpose on social media is to categorize content and connect people who are talking about the...
by Ben Molfetta | Feb 19, 2015
How much attention does your social media strategy devote to LinkedIn? There are many reasons to build your business’s presence on the social network designed for working professionals. For one, the average user’s income is $83,000, according to the platform’s product...
by Ben Molfetta | Feb 6, 2015
Social media is critical to online marketing success. The strategic use of different social platforms can significantly expand your company’s reach, giving you access to new audiences. Twitter is one of the best social media tools for achieving this goal. Almost half...
by Ben Molfetta | Sep 17, 2014
When it comes to social media marketing platforms for small and mid-sized businesses, Facebook often makes sense as part of the mix. Facebook offers a number of benefits; it can help you get your name and product exposed to larger audiences, it can help drive traffic...
