How to Optimize Your Exposure on LinkedIn Using the Publishing Feature
You are probably on LinkedIn, especially if you’re a B2B company. If you’re not, the first step is to sign up – now! LinkedIn has a 3X higher visitor-to-lead conversion rate than Twitter or Facebook, and is the preferred social network for business professionals. It...Social Media: Monitoring, Measuring, and Analyzing Your Efforts
Not sold on social media yet? Here are 8 reasons why you must be active on social media and 4 benefits of successful social media marketing. Once you have developed a social media strategy and begun to implement it, you must assess the success of your efforts and...Game of Social Networks: Which Social Platform is Your Favourite Game of Thrones Character? [Infographic]
The world of Game of Thrones is a brutal, cutthroat chessboard where the various noble houses of Westeros battle and scheme for supremacy. What could that possibly have to do with social media networks? Social media is, relatively speaking, still a very new type of...Social Media Rules of Engagement
Social media is an essential element of the online marketing mix. If for no other reason, companies must engage in social media because it impacts search engine results. Other benefits derived by being active on social networks are: more engagement with prospects and...