Just because online marketing makes available a new set of tools for engaging target audiences, it does not mean that tried and proven “Marketing 101” principles should be abandoned. Online Marketing success, as with the success of marketing in general, requires a...
Although the fundamentals of marketing never change, the Internet provides countless new tools to reach different target markets and increase market share. As a result, online marketing should be an integral part of any organization’s business development process....
Your business has been around for a while, but you’re just not attracting enough new customers. It’s frustrating, isn’t it? You know they’re out there somewhere, but your approach doesn’t seem to be working. You have a lot to offer, but you just aren’t able to get...
In 2014, you can expect to see the trends of 2013 picking up momentum. As more companies realize the value and importance of online marketing, they are putting a real focus on these efforts. Business 2 Community (a thought leader focused on the latest news and trends...
Online marketing success, as with the success of marketing in general, requires sound strategic planning. Strategy development forces businesses to see the world through the eyes of their prospects. By taking an “outside-in” perspective, businesses can align...
Leading up to the holiday season, you can use online marketing tools to connect and engage with your prospective buyers and customers. Show them you appreciate them – and drive additional holiday business – with these three tips. 1. Give Your Online Community Special...