We are often asked how much on-going work is required to optimize results from online marketing. The answer is: lots! Online marketing is not about building a website and hoping customers will come (in fact, if you build it…they may not come). Success requires...
Even though online marketing provides a new set of tools and mechanisms to drive revenue growth, it does not mean that Marketing 101 principles should be abandoned. In fact, these principles are every bit as important today for long-term success. Here are some...
An optimized website with regularly updated content will help your business get found by search engines. But not every piece of content should be published for the purposes of getting found online. Content that informs and converts visitors must be carefully...
Your website is absolutely central to your online marketing activities. Your website address, or domain name, is the equivalent of online real estate. As with any physical asset, the key is location, location, location. If you are developing a new site for your...
Just because online marketing makes available a new set of tools for engaging target audiences, it does not mean that tried and proven “Marketing 101” principles should be abandoned. Online Marketing success, as with the success of marketing in general, requires a...
Although the fundamentals of marketing never change, the Internet provides countless new tools to reach different target markets and increase market share. As a result, online marketing should be an integral part of any organization’s business development process....
