To derive maximum business impact – increased revenue growth and profits – online marketing activities must support an organization’s end-to-end business development process. A well-conceived and executed end-to-end business development process; Generates...
We encourage you to watch a video by Simon Sinek titled “How Great Leaders Inspire Action”. Sinek is a motivational speaker who teaches how you can inspire people who share your core values and beliefs. The takeaway from this 18 minute presentation is that “People...
Online marketing isn’t easy. But we want to let you in on some key insights that small business owners, like you, may not be aware of. If you want your online marketing efforts to generate meaningful business results, you’ll be way ahead of competitors if you...
When developing marketing or business development systems, you must consider how to influence prospects so they make decisions in your favour. In Influence: The Psychology of Persuasion (Cialdini) and Yes (Goldstein, Martin and Cialdini), Robert Cialdini examines how...
Prospect analysis, or knowing what’s important to our prospects when they’re making a buying decision, is critical to becoming marketing driven. “If you want to know why John Smith (or Jane Smith) buys what John Smith buys, you’ve got to see the world through John...
The next step in marketing system development is to create a Positioning/Differentiation Strategy for each target segment. The Positioning/Differentiation Strategy dictates how you will present yourself in your chosen market segments, and how you will clearly...
