Business owners often tell me if they can just get in front of a prospect, they’ll almost always “close the sale.” But in this day and age, you will have a hard time getting in front of them if you don’t have a strong online presence. If they search online and don’t...
If you are a distribution company, I encourage you to read the article on CNBC.com, “Amazon juggernaut sets its sights on its next victim: The middleman”. It describes how distributors are being squeezed by companies like Amazon because “sales in general are going to...
The age of digital disruption is rapidly changing the habits of both buyers and businesses – including how they interact with each other. Based on various studies, today’s typical buying journey has a significant online component – anywhere from 50% to 100% of the...
The rapidly changing technological landscape is causing “digital disruption” and has changed the habits of buyers – compelling companies to adapt and shift the way we all do business. Studies show that up to 60% of a buyer’s decision-making journey occurs online,...
I’m not referring to Arthur Miller’s 1949 play about Willy Loman’s shattered dreams. Rather, because of changing buyer behaviour, prospects are less willing to engage with salespeople – which according to a Forrester Research study, will result in “1 million US B2B...
The buying process has changed. Gone are the days of the deer-in-the-headlights prospect. In their place we have the savvy buyer – 94% of whom have done their research online, become familiar with your products or services, and now turn to you for validation. The...
![Death of a Salesman [Infographic]](https://coreonlinemarketing.com/wp-content/uploads/2017/01/salesperson-1.png)
