Google Analytics 4 (GA4) is the latest iteration of Google’s popular web analytics tool. With a focus on machine learning and event-based tracking, GA4 is set to revolutionize the way businesses gather and interpret data about their online presence. However, any...
“How long will it take to get results? How long before we get a return on investment?” These are commonly asked questions from business owners considering an investment in online marketing. And they are completely understandable. Businesses need to make sure they are...
Core Online Marketing is proud to announce we have been approved and recognized as a qualified Digital Advisor under the Canadian Digital Adoption Program (CDAP). The program is funded by the Government of Canada, and is designed to help small and mid-sized businesses...
The rapidly evolving technological landscape has changed buyer habits and expectations, and this trend has dramatically accelerated due to Covid-19. Companies now universally accept they must adapt and shift the way they do business to be in alignment with today’s...
Over the years we have stressed the importance of analytics. In this age of the digital buyer, it is critical to be aligned with informational needs and user experience expectations when prospects go online. To make sure this happens, you must gather and analyze data,...
