by Ben Molfetta | Jul 2, 2014
We are often asked how much on-going work is required to optimize results from online marketing. The answer is: lots! Online marketing is not about building a website and hoping customers will come (in fact, if you build it…they may not come). Success requires...
by Ben Molfetta | Jun 26, 2014
Conducting pay-per-click (PPC) AdWords campaigns on Google can be an essential lead generation strategy for small and medium-sized businesses. It will help you get your company’s name out there, and can help drive traffic to your website before it has a chance to rise...
by Ben Molfetta | Jun 18, 2014
The world of Game of Thrones is a brutal, cutthroat chessboard where the various noble houses of Westeros battle and scheme for supremacy. What could that possibly have to do with social media networks? Social media is, relatively speaking, still a very new type of...
by Ben Molfetta | Jun 13, 2014
You know you need to have a strong online marketing strategy to grow your business. You know that consistently generating quality content is absolutely essential for being found on search engines, and for building credibility with your potential customers. You...
by Ben Molfetta | Jun 11, 2014
Even though online marketing provides a new set of tools and mechanisms to drive revenue growth, it does not mean that Marketing 101 principles should be abandoned. In fact, these principles are every bit as important today for long-term success. Here are some...
