10 Things You Must Consider to Build Your Online Marketing Strategy
Online marketing success, as with the success of marketing in general, requires sound strategic planning. Strategy development forces businesses to see the world through the eyes of their prospects. By taking an “outside-in” perspective, businesses can align...
3 Simple Ways to Use Online Marketing During the Holidays
Leading up to the holiday season, you can use online marketing tools to connect and engage with your prospective buyers and customers. Show them you appreciate them – and drive additional holiday business – with these three tips. 1. Give Your Online Community Special...
5 Big Changes in Online Marketing in 2013
The way we use the Internet for business development is rapidly shifting; the pace of change and innovation is head-spinning! This is especially true from an online marketing perspective. Online tools and technologies continue to adapt, evolve and become more...
What ‘The Walking Dead’ Can Teach Us about Marketing [Infographic]
Who would have thought that strategies for surviving a zombie apocalypse would also be relevant to your marketing strategies? Yet, this infographic (scroll down for the infographic) from Marketo shows how the lessons we learn in AMC’s The Walking Dead can be applied...