Do you have a mobile friendly version of your website? In 2014, mobile hit its tipping point: half of people accessing the Internet were doing it from a mobile device (smartphones, tablets, etc.). Now that we’re into 2015, that trend is only increasing. It’s now...
When you created your online marketing strategy, you were probably envisioning people seeing your website, your content, your ads, and your social media via their desktop computers. Five years ago, that would have been true for the majority of viewers. Today, however,...
You are evaluating your online marketing efforts and the first thing that becomes obvious is that your website is outdated. It was designed three, five, maybe ten years ago – which is a long time when you consider how quickly the Internet evolves. Your website needs a...
One of the biggest mistakes we see with small and mid-sized businesses, as it relates to online marketing, is they don’t realize they must engage in relentless, on-going activity to drive meaningful business results. Many are under the impression that if they just...
Your website is central to your online marketing infrastructure. A properly constructed and maintained website will continuously work for you – driving qualified opportunities and increasing the number of prospects that turn into customers. If your website isn’t...
For businesses that have achieved the difficult goal of being found online, the work is just beginning. Job One is to have your website found by prospects, but once they’re in your world you need to convert them. This requires optimizing your site to move them to the...