The buying process has changed. Gone are the days of the deer-in-the-headlights prospect. In their place we have the savvy buyer – 94% of whom have done their research online, become familiar with your products or services, and now turn to you for validation. The...
More products are being sold online than ever before, by both B2B and B2C companies. This trend will continue as buyers get increasingly comfortable with purchasing online and more businesses incorporate e-commerce into their sales model. Businesses that sell – or...
Technology is creating opportunities in many industries – while also wreaking havoc. Leading-edge companies are making strategic use of technology to innovate and differentiate by creating increased value for prospects and customers. They’re also using technology to...
Small businesses need a strong online presence. It’s no longer a “nice to have”. If you aren’t doing the right things online, you are likely falling behind your competitors. A recent article in The Washington Post discusses this very point – with statistics that...
Business owners are increasingly recognizing that a strong online presence – and taking advantage of the possibilities offered by online marketing – is a business imperative. What is driving this realization? Firstly, business owners are seeing that the way prospects...
When we decided to specialize in providing online marketing services five years ago, we made a conscious decision to do it in a marketing-driven way. To us it wasn’t about “gaming” the search engines or about quick hits. It was about using these powerful new...