Online Advertising 101
Many online advertising opportunities are available to increase your organization’s visibility, website traffic, and inbound leads. Online advertising complements other online marketing activities, and can be especially helpful in filling a void while search engine...
6 Reasons Why You Should Consider Google AdWords
In many situations, Google AdWords should be part of an organization’s online marketing tactics. Effective AdWords campaigns can drive significant web site traffic and good quality inbound leads. AdWords is a Google service that inserts custom ads into search engine...
What You Don’t Know about Google Ad Extensions Is Hurting Your AdWords Campaign | Part 2
If you are using Google Adwords in your online marketing strategy, you need to make sure you structure your campaigns properly to get maximum results. In our last post, we introduced you to Google Ad Extensions and why they’re critically important for your AdWords...