I’m sure you know from your own prospect list that most qualified leads aren’t ready to “buy now” – they need to be nurtured and educated first. Unfortunately, we often let these opportunities slip through the cracks because they aren’t going to close in the next...
On July 1, 2014, new anti-spam legislation will be enforced in Canada. Called “Canada’s Anti-Spam Legislation” (CASL), this new legislation drastically changes how businesses can communicate to customers, particularly through email marketing. It will apply to any...
Email marketing is a powerful tool within an online marketing infrastructure – yet it rarely gets the credit it deserves. A strong email campaign can nurture leads, influence the buying process, increase close rates, generate repeat sales, and optimize customer...
E-mail marketing is an important tool within the online marketing mix. Are you using email in an effort to generate leads? If not, you should consider it. Today’s marketers place a great deal of importance on email, and for a good reason—it works. It gets proven...
Email marketing has become foundational to successful online marketing strategies. It allows businesses to keep in regular contact with their prospects, customers, and influencers to educate and nurture, promote deals, and announce new services, products or events....
Email marketing, when executed strategically, is a very effective communication vehicle within the online marketing mix. Many business owners and executives are skeptical about the power of email marketing. However, study after study confirms it is still one of the...