Category : Email Marketing

12 Must-Do’s for Email Marketing Success

12 Must-Do’s for Email Marketing Success

by Ben Molfetta | Sep 27, 2013

Email is still one of the most effective online marketing tools for generating leads, nurturing prospects, and staying connected with existing customers. When used effectively, targeted emails will enhance relationships with prospects and customers by providing timely...

Marketing Automation: A Critical Piece of the Online Marketing Puzzle

Marketing Automation: A Critical Piece of the Online Marketing Puzzle

by Ben Molfetta | Aug 19, 2013

Most businesses have a difficult time effectively managing interactions with prospects, converting those prospects into customers, and optimizing relationships with their existing customers. Maximizing Close Rates Following-up with qualified leads is often done in a...