E-mail marketing is an important tool within the online marketing mix. Are you using email in an effort to generate leads? If not, you should consider it. Today’s marketers place a great deal of importance on email, and for a good reason—it works. It gets proven...
Email marketing has become foundational to successful online marketing strategies. It allows businesses to keep in regular contact with their prospects, customers, and influencers to educate and nurture, promote deals, and announce new services, products or events....
Email marketing, when executed strategically, is a very effective communication vehicle within the online marketing mix. Many business owners and executives are skeptical about the power of email marketing. However, study after study confirms it is still one of the...
Your online marketing strategy must support each element of the business development process, including when prospects are in the “investigation phase”. The best way to increase close rates and shorten sales cycles is to educate prospects while they are researching...
Email is still one of the most effective online marketing tools for generating leads, nurturing prospects, and staying connected with existing customers. When used effectively, targeted emails will enhance relationships with prospects and customers by providing timely...
Most businesses have a difficult time effectively managing interactions with prospects, converting those prospects into customers, and optimizing relationships with their existing customers. Maximizing Close Rates Following-up with qualified leads is often done in a...