Growing revenues is dependent on having a healthy pipeline of good quality sales leads. Consistently generating leads is something all small and mid-sized businesses strive to acheive – but it’s easier said than done. The good news is that online marketing...
There is a lot of talk these days about the need to diversify sources of revenue. The most effective and cost-efficient way to achieve this is through online marketing. By leveraging digital strategies, businesses can quickly establish themselves in new markets...
E-Newsletters are an important communications tool for small and mid-sized businesses to stay connected with customers and prospects. Your e-newsletters must deliver results; generating interest in a new product, boosting awareness about a promotion, driving traffic...
Did you know that you could be missing out on up to 80% of your sales opportunities due to poor lead nurturing? This stat comes from MarketingSherpa, a research firm that specializes in tracking what works and what doesn’t in marketing. Nurtured leads are far more...
Email marketing has existed since the Internet’s birth, acting as an effective method of sending targeted messages to key audiences. However, optimizing email campaigns is becoming an increasingly strategic priority, as businesses aim to generate and nurture more...
I’m sure you know from your own prospect list that most qualified leads aren’t ready to “buy now” – they need to be nurtured and educated first. Unfortunately, we often let these opportunities slip through the cracks because they aren’t going to close in the next...
