A VP of Operations clicks your link on their phone. They’re in between meetings, skimming for options and half ready to engage. But the site takes just a little too long to load, the headline doesn’t fit the screen, and the image is too big. The experience feels… off....
A Customer Relationship Management (CRM) system isn’t just a digital Rolodex anymore. In this age of digital marketing, a CRM acts as the repository of all your marketing insights. For small and medium-sized enterprises (SMEs), integrating a CRM into your sales and...
Growing revenues is dependent on having a healthy pipeline of good quality sales leads. Consistently generating leads is something all small and mid-sized businesses strive to achieve – but it’s easier said than done. The good news is that online marketing...
There is a lot of talk these days about the need to diversify sources of revenue. The most effective and cost-efficient way to achieve this is through online marketing. By leveraging digital strategies, businesses can quickly establish themselves in new markets...
E-Newsletters are an important communications tool for small and mid-sized businesses to stay connected with customers and prospects. Your e-newsletters must deliver results; generating interest in a new product, boosting awareness about a promotion, driving traffic...
Did you know that you could be missing out on up to 80% of your sales opportunities due to poor lead nurturing? This stat comes from MarketingSherpa, a research firm that specializes in tracking what works and what doesn’t in marketing. Nurtured leads are far more...
