If you own a B2C business with a physical store, you need to get ready for Google’s new type of ad: local inventory ads. These ads will be a great way to drive nearby customers to your physical store location. What Are Local Inventory Ads? Local inventory ads will let...
If you sell products to consumers, then you know that Christmas is critically important for sales. So when should you start your online advertising campaigns, such as Pay-per-Click (PPC), to promote products for Christmas? The answer, according to the data referenced...
Conducting pay-per-click (PPC) AdWords campaigns on Google can be an essential lead generation strategy for small and medium-sized businesses. It will help you get your company’s name out there, and can help drive traffic to your website before it has a chance to rise...
As a business owner you may be running Google PPC (pay-per-click) advertising as part of your online marketing activities, but is it working for you? AdWords can kick start traffic to your website and increase business leads but it can also be a significant expense if...
An online marketing strategy should include various tactics that work seamlessly together to increase an organization’s visibility and credibility. Online advertising is a piece of the online marketing puzzle that would benefit most businesses. Online advertising...
Google AdWords (Pay per Click) can be a very effective lead generation tool for many businesses. We always evaluate whether it makes sense within an online marketing strategy – and it often does: seasonal businesses, high volume items, niche products or services,...