by Ben Molfetta | Oct 17, 2025
A VP of Operations clicks your link on their phone. They’re in between meetings, skimming for options and half ready to engage. But the site takes just a little too long to load, the headline doesn’t fit the screen, and the image is too big. The experience feels… off....
by Ben Molfetta | Feb 8, 2023
Google Analytics 4 (GA4) is the latest iteration of Google’s popular web analytics tool. With a focus on machine learning and event-based tracking, GA4 is set to revolutionize the way businesses gather and interpret data about their online presence. However, any...
