There is a lot of talk these days about the need to diversify sources of revenue. The most effective and cost-efficient way to achieve this is through online marketing. By leveraging digital strategies, businesses can quickly establish themselves in new markets...
There is no doubt digital marketing is a critical component within today’s business development efforts. But if you are making investments in online marketing tactics, how do you gauge how well they are performing? The good news is you don’t have to fly blind since...
Making smart investments in digital marketing is essential for small and medium-sized businesses (SMBs) since going online is undoubtably the primary way buyers discover, learn about, and compare product and service offerings. With consumers becoming increasingly...
Over the years we have stressed the importance of analytics. In this age of the digital buyer, it is critical to be aligned with informational needs and user experience expectations when prospects go online. To make sure this happens, you must gather and analyze data,...
In our previous post in this series, we talked about analytics tools that businesses can use to measure the impact of their online marketing activities. Today, we’ll explain how to develop your analytics strategy. As with any marketing or business strategy,...
One of the best things about engaging in marketing activities on the Internet is the degree to which you can measure your results. When you place an ad in a newspaper or magazine or do direct mail, you may have a sense of how many people you are potentially reaching....
