Buyer Beware: The Wild West Days of AI Search

Buyer Beware: The Wild West Days of AI Search

by | Dec 12, 2025

As Yogi Berra once said, it’s “déjà vu all over again” when it comes to AI Search. In the early days of Search Engine Optimization (SEO), experts claiming to have secret formulas to manipulate Google and quickly move websites to the top of search results came out of...