Grow Your Business with a Customized, Prospect Focused, Sales Optimized WordPress Website
In the digital age, your website is a window into your business. It has to make a great first impression and provide prospective customers with precisely the information they are seeking to make the right purchasing decision.
Does your website do this?
Developing Your Custom WordPress Site the Right Way
If you agree your website is crucial to your revenue growth, then you’re in the right place. We have been working with businesses for over eighteen years to make sure their websites are optimized for search engines to drive leads, and are optimized to convert those leads into qualified prospects.
The Four Key Steps to a Successful WordPress Website Development
Strategic Website Planning
Your site should be more than just a pretty page. It’s a sales tool that helps you grow your database and ultimately your revenue. We schedule a 1:1 with you to learn about your business goals and target market so that our team can develop a plan and site structure that is strategic.
Custom Design, Development, and Content
Next, our team manages all elements of a website build. This includes site maps, wireframes, designs, keyword focus, and copy. We receive your input and approval where required, while saving you and your team as much time as possible.
Maintenance and Support
A great website is dynamic and grows with your business. We provide ongoing support to keep your site up to date and secure. We also provide the option to include ongoing digital marketing services which includes regular content creation and distribution across online channels.
Reporting and Analytics
It’s critical to understand how your site is performing and how to improve. We can set up confidential analytics dashboards and regular reporting so that your team has the latest data to make strategic decisions. We ensure the data is clean and reporting is timely.
Schedule a 30-minute meeting to review how to turn your website into a powerful sales-tool
Building a Customized Website
Every industry, and business, has unique website requirements. Core Online Marketing has worked with hundreds of businesses, in a variety of industries such as manufacturing and professional services, to make sure their websites get found when prospects search, and positions those businesses favourably versus their competitors.
If your website doesn’t do these things, then your business is missing out on sales opportunities.
WordPress for Manufacturers and Producers
- Advanced filtering for users to easily find product specs.
- Interactive maps that show dealer locations.
- Secure logins for partners on a private portal.
- Accessible warranty claim forms and automated processing.
- Search engine optimization for products with custom metadata.
- Supports multiple languages for manufacturers with global clients.
WordPress for Professional Services
- Highlight positioning and differentiation through custom design elements.
- Emphasize social proof with awards, accreditations, and testimonials.
- Local and regional optimization through location-specific landing pages and blogs.
- House case studies to demonstrate successful projects.
- Implement responsive design for excellent mobile user experience.
- Optimize for conversions with easy-to-use CTA forms.
Custom WordPress Features for all Industries
- Choose themes that algin with your brand identity.
- Use supported plugins to expand your site’s capabilities, such as calculators, estimators, and other interactive tools.
- Take advantage of flexible customization to scale your site while your grow your business.
- Easily integrate with CRMs, ERPs, and more for operational efficiency.
- Custom lead routing to support your sales team.
- Make changes without extensive technical knowledge or a developer.
- Leverage built-in SEO tools to increase search rankings.
Why You Should Choose Core as Your Custom WordPress Partner
For websites to produce tangible business results, they must be built from an “outside-in” perspective. The focus must be on the target prospect:
- how do they search online,
- what are their hot buttons,
- what information do they require,
- what are their key decision-making criteria…
Armed with this insight, Core develops websites that are aligned with today’s digital buyer’s journey. We are marketing strategists first and foremost, and we use our marketing expertise to plan and develop websites that will make a difference to your bottom line.
Our designers and developers are WordPress experts who ensure the websites we develop are optimized for the site visitor experience, performance and security.
