Relentless Execution Is a Must for Online Success
Core Online Marketing takes full responsibility for execution of all ongoing online marketing activities; in effect, becoming an organization’s outsourced online marketing team. We ensure all online activities work seamlessly together and are constantly monitored so refinements can be made to optimize results. Online marketing execution activities can include (but are not limited to) the items below:
Central to all online marketing activities is fresh and compelling content that optimizes online relevance and authority. To be successful online, businesses must commit to becoming content developing organizations.
Core develops all online content on behalf of clients, in formats that are best suited to achieve results such as blogs, videos, infographics, white papers, newsletters, etc.
Value-based content must be distributed through a variety of channels to in order to get maximum exposure and to develop credibility with prospective customers.
Core manages the distribution of all content on behalf of clients, including posting blogs to websites, email marketing, posting videos on social platforms, etc.
Search Engine Optimization (SEO)
People are searching for what you do; therefore, being in their frame of reference, as close to the top of search rankings as possible, is imperative.
Optimizing search engine results requires consistent execution of an on-going set of activities. Core manages the day to day “must-do’s” to achieve optimal rankings for targeted keywords.
Social Media Management
Social networks are powerful communications tools that must be used to increase awareness, build brands and drive website traffic.
Consistent activity is key, and Core manages posting of relevant content to the appropriate social networks on behalf of its clients. Core also uses social media to engage with key influencers.
Lead Nurturing, Conversion, and Post Sales
Generating leads is crucial, but leads must be turned into customers. And once customers are secured, a value-based relationship must be maintained after the sale.
Core works with its clients to execute lead nurturing, conversion, and post-sales processes and mechanisms. The ultimate goal is to maximize close rates and customer retention.
There are numerous online marketing/social advertising vehicles available that increase awareness and drive website traffic.
During the online marketing planning phase, Core identifies the appropriate online advertising options and develops the associated budget. Core then manages all online advertising campaigns.
Analytics and Monitoring
Online success requires an understanding of how tactics are performing – good and bad. Based on this insight, the necessary adjustments are made to improve results.
Core’s analysts continually monitor analytics data and use it to make the appropriate refinements. It’s this detailed data that ultimately drives decision making.
Reporting and Review
There’s a tremendous amount of data readily available about online activities. This data must be presented in a format that makes sense to business owners.
Core develops and presents reports of the most crucial information to its clients on a scheduled, monthly basis. This ensures transparency and collaboration.