When we speak with business owners about driving revenue growth through online marketing, we tell them the first commitment they must make is to become content developing organizations.
Content is the currency for online success; without it, you won’t establish visibility or credibility with prospects, search engines or influencers.
The best way for most businesses to embark on the content development journey is through blogging. Blogging is an ideal vehicle to consistently create and disseminate fresh, valuable content that will have a positive impact on your online presence and your search engine rankings.
Jim Yu, the founder and CEO of BrightEdge, explains why blogging is so important and provides 8 Steps to Blogging Success in his article entitled Blogging and SEO: A Relationship It Pays to Nurture.
Jim’s article makes a compelling case for blogging.
If you want to make online marketing an integral part of your business development activities, then on-going content publishing is a must. Start with blogging.
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