Online Marketing Plan Development
A well thought-out, strategic plan is the critical first step in making online marketing foundational to the growth of the business.
Core’s online marketing plans are based on a methodology developed over many years of “hands-on” marketing and sales experience. The methodology is a step by step process that is rooted in marketing and sales “101” principles, with an emphasis on online marketing strategies and tactics.
The plan serves as a guide to implementing and executing an online strategy that will drive a business’ specific growth targets.
The plan elements are:
- Revenue Growth Targets/Desired Revenue Mix
- Target Markets/Segmentation
- Positioning Strategy/Competitive Analysis
- Business Development Process
Online Marketing Recommendations
- Web Site
- Search Engine Optimization
- Social Media
- Online Content
- Online Advertising
Online Marketing Execution Plan
- Roadmap/Implementation Plan
- Execution/Content Calendar
To learn more about how to build an Online Marketing Plan, we encourage you to attend Core’s complimentary Online Marketing Seminar