Online Marketing Plan

Online Marketing Plan Development

A well thought-out, strategic plan is the critical first step in making online marketing foundational to the growth of the business.

Core’s online marketing plans are based on a methodology developed over many years of “hands-on” marketing and sales experience. The methodology is a step by step process that is rooted in marketing and sales “101” principles, with an emphasis on online marketing strategies and tactics.

The plan serves as a guide to implementing and executing an online strategy that will drive a business’ specific growth targets.

The plan elements are:

Business Strategy

  • Revenue Growth Targets/Desired Revenue Mix
  • Target Markets/Segmentation
  • Positioning Strategy/Competitive Analysis
  • Business Development Process

Online Marketing Recommendations

  • Web Site
  • Search Engine Optimization
  • Social Media
  • Online Content
  • Online Advertising
  • Analytics

Online Marketing Execution Plan

  • Roadmap/Implementation Plan
  • Budget
  • Execution/Content Calendar

 To learn more about how to build an Online Marketing Plan, we encourage you to attend Core’s complimentary Online Marketing Seminar