According to recent studies, approximately 60% of click-throughs go to the top three organic search results. Only a small percentage of click-throughs go to search results that are on page two or beyond.
This is why it is crucial for businesses to make a concerted effort to get ranked as highly as possible for specific searches performed by their target prospects.
There are two distinct Search Engine Optimiztion (SEO) initiatives that must be effectively executed to maximize results: on-page and off-page SEO.
On-page SEO requires that a website is properly structured, from the ground up, to be relevant with searchers and search engines. Optimizing a website for search, or on-page SEO, begins with keywords. Keywords are the common language between web sites, search engines, and searchers.
It is estimated that up to 75% of the weighting in determining search engine rankings is based on what occurs beyond an organization’s website, or “off-page”.
Off-page SEO is about developing online authority, and therefore credibility with search engines, by establishing inbound links.
Securing links requires on-going execution of a number of activities such as social media engagement, listings in niche and local directories, effective content distribution, establishing authority on other sites, press releases, networking, and relationship building.
Core Online Marketing SEO
Core performs on-going keyword research/analysis to determine how prospects are searching for specific products or services, and competitive analysis to determine how competitors are ranking for these keywords.
Based on this analysis, Core ensures all on-page SEO (website structure and content) elements are constantly evaluated and optimized. Core also manages all off-page SEO link building activities in order to develop credible and valuable inbound links over time.