There are many formats that can be used for the distribution of compelling content. In fact, it is advisable to use a variety of online formats because prospects are accustomed to content being presented in a number of different ways.
The most applicable formats will depend on factors such as the nature of the topic, the target audience, the goals of the content, the development effort involved, and the frequency at which content must be distributed.
Regardless of the format, content should always be developed from an “outside-in” perspective, based on the needs and interests of target audiences and influencers. Just as importantly, content must always be optimized for search engines through effective use of keywords and by properly describing or tagging the content.
Content distribution formats can include, but are not limited to:
- Social networks
- Republishing sites (e.g. Medium)
- Affiliated partner sites
Content Distribution with Core Online Marketing
Core takes full responsibility for distribution of all content. A content calendar, jointly developed with clients, defines all content topics, formats, timing, and frequencies; Core ensures online content is distributed as per the content calendar.