Central to all online marketing activities is fresh and compelling content that optimizes online relevance and authority. To be successful online, businesses must commit to becoming content developing organizations.
The development and distribution of compelling content establishes an organization’s online presence, builds brand visibility and credibility, and drives inbound leads. Engaging content facilitates online discussions and information sharing amongst communities of interest: prospects, influencers, and customers.
Content must be developed for a target audience first and foremost – but must also be consider the needs of search engines.
There are many formats that can be used to present content. In fact, it is advisable to use a variety of online formats because prospects are accustomed to content being presented in a number of different ways.
Content formats include:
- Emails (e.g. monthly newsletters)
- Press releases
- Case studies
- Frequently asked questions (FAQs)
- Slide Presentations
Core Online Marketing Content Development
Core takes full responsibility for all content development, regardless of format, on behalf of its clients. This includes writing content for web pages or blogs, scripting videos and arranging for video production, and developing infographics.
With a content calendar developed in collaboration with clients, Core ensures that compelling and fresh content is continually developed and distributed. The content calendar defines all content formats, topics, timing, and frequencies.