Online success requires an understanding of how tactics are performing – good and bad. Based on this insight, the necessary adjustments are made to improve results.
Analytics is the collection, reporting, and analysis of data from multiple sources for the purposes of improving overall online performance and return on investment.
Analytics is a never ending process. The market and competition don’t stand still; online marketing tactics must be measured and adjusted to adapt to changing realities. Data collection, reporting, and analysis must be part of day-to-day activities if an organization wants to effectively leverage online marketing to drive revenue growth.
Online marketing analytics allow for the tracking of results in virtually real-time, which means on-going adjustments can be made to online activities to improve business results.
There are many key performance indicators that can be tracked and measured within an online marketing strategy. Although each tactic may have unique metrics and targets, it is important to not lose sight of the big picture: increasing revenues, inbound leads, conversions, brand awareness and reputation, and return on investment. Metrics may be long-term oriented, or can focus on the results of an initiative such as an email campaign sent to a target segment or the results of a seasonal pay per click program.
Core Online Marketing Analytics and Monitoring
Our analysts continually monitor analytics data and use it to make the appropriate refinements. It’s this detailed data that ultimately drives decision making.
Core performs on-going tracking and analysis of key performance indicators such as:
- Website traffic
- Inbound leads
- Lead conversions
- Advertising campaign performance
- Relative/competitive search engine rankings
- Social media effectiveness
Based on this insight, Core makes the necessary adjustments to improve overall results and return on investment.