Warning: Ignore Google+ at Your Peril

Is your business on Google+? If your answer is “no”, that’s not surprising. Many businesses, both B2C and B2B, either don’t know about Google+ or have decided that it isn’t worth the effort. While Google+ may not be the most popular social network, there is one thing...

Tips to Get Your Posts Right on the Top 5 Social Networks

Are you committed to using social media as part of your online marketing strategy? If you are (and you should be), you shouldn’t just use the same standard message when you share your content across social networking platforms. Each one works differently – and how you...

Social Media Rules of Engagement

Social media is an essential element of the online marketing mix. If for no other reason, companies must engage in social media because it impacts search engine results. Other benefits derived by being active on social networks are: more engagement with prospects and...