Link Building: Critical to Online Marketing Success

Securing inbound links from external sources back to your website is crucial for search engine optimization (SEO). It is generally accepted that inbound links have more weight with search engines than the things that you do on your website (on-page optimization)....

Are You Optimizing Your Content for Search Engines?

If you have been following our blog, you know that every organization needs to consistently publish quality, relevant content online to have success with Internet marketing. This imperative is continually reinforced by Google updates, as Google increasingly alters its...

Search Engine Optimization Basics [Infographic]

You have probably heard the term “SEO” mentioned a lot lately. And you have likely come to realize if you are not showing up on page one for important searches – searches your prospects are doing to find companies like yours – you are likely missing out on sales...
5 Search Engine Optimization Trends You Need to Know

5 Search Engine Optimization Trends You Need to Know

Optimizing your website for search engines is one of the most important parts of an effective online marketing strategy. If search engines don’t rank your website well, potential customers will not find your business online through search – and to those prospects, you...
How to Set Up Google Authorship (And Boost Your SEO!)

How to Set Up Google Authorship (And Boost Your SEO!)

Search engine optimization (SEO) is essential for being found online by your prospects. While there are many ways to improve your search engine rankings and conversion rates, using Google Authorship has quickly become one of the most important tactics. What is Google...