Online Marketing – Think Strategically

Online Marketing – Think Strategically

There’s no question in this day and age you must have a strong online presence and take advantage of readily available online tools to grow your business.  However, there is is so much information, and for that matter misinformation, about this subject. The key is to...
What Is Online Marketing?

What Is Online Marketing?

What is online marketing – and why should you care? Simply put, online marketing is the use of appropriate, available electronic tools to make sure your business gets found, to build credibility with qualified prospects, to have the best possible chance of...
Marketing is Misunderstood

Marketing is Misunderstood

If you ask 10 people to define marketing, you’ll get 10 different answers. So let’s start with what marketing is NOT: something you cut from the budget when your results are below plan, a creative process, advertising, black magic, a necessary evil….and...