Take a Business Approach to Online Marketing

Take a Business Approach to Online Marketing

Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business....
Does Your Website Suck?

Does Your Website Suck?

With buyers becoming more digitally-savvy, it is crucial to effectively communicate with target audiences online. Prospects are beginning their buyer’s journey by using the internet to find potential product and service providers, then evaluating those choices through...
Online Marketing and Sales Must Work Together to Close

Online Marketing and Sales Must Work Together to Close

Business owners often tell me if they can just get in front of a prospect, they’ll almost always “close the sale.” But in this day and age, you will have a hard time getting in front of them if you don’t have a strong online presence. If they search online and don’t...
The Very Real Impact of Online Reviews [Infographic]

The Very Real Impact of Online Reviews [Infographic]

Are you actively seeking out online reviews for your business? If not, you should be. People believe in the authenticity of reviews, and your prospective customers are forming opinions based on what others are saying on the internet – opinions that have a direct...