Why You Need an Online Marketing Plan

Why You Need an Online Marketing Plan

Your prospects are using online research to educate themselves about their buying options. An important part of their evaluation is your online presence. If prospects can’t find you online, or if the information you provide online does not clearly distinguish...
7 “Must-Do’s” For Online Marketing Success

7 “Must-Do’s” For Online Marketing Success

The buying process has fundamentally changed. Gone are the days of the uninformed prospect. In their place we have the savvy buyer – many of whom have done their research online, have become familiar with your products or services, and now turn to you for validation....
Take a Business Approach to Online Marketing

Take a Business Approach to Online Marketing

Over the course of a year I speak with hundreds of small and mid-sized business owners. Most of them now recognize that online marketing is no longer a “nice to have”, and that they must make investments in online marketing in order to grow their business....
Does Your Website Suck?

Does Your Website Suck?

With buyers becoming more digitally-savvy, it is crucial to effectively communicate with target audiences online. Prospects are beginning their buyer’s journey by using the internet to find potential product and service providers, then evaluating those choices through...
Online Marketing and Sales Must Work Together to Close

Online Marketing and Sales Must Work Together to Close

Business owners often tell me if they can just get in front of a prospect, they’ll almost always “close the sale.” But in this day and age, you will have a hard time getting in front of them if you don’t have a strong online presence. If they search online and don’t...